WIS at ESF Marketing Competition

On 16 March 2016, 12 students from West Island went to Renaissance College Hong Kong to compete at the ESF Marketing Competition for the chance to work in the marketing area of the world famous, rapidly growing company ‘Uber’. The competition had three challenges for students to tackle. First, we had to suggest and present a way that Uber could increase the number of female drivers they employ. Next, we had to create a promotional video to advertise and educate people in Hong Kong about Uber and finally, we were to create a modern instagram advertising account.

We learned new and effective ways of marketing modern companies which was very valuable to us, since we are all eager young entrepreneurs. Meeting Mr Kenneth She, Head of Uber Hong Kong was a truly phenomenal chance that we took full advantage of. We were able to ask him questions about decision making processes and the pressures of being part of such an important and prestigious company.

For all of the reasons above, I strongly urge students to participate in this event next year, it was a great experience that we thoroughly enjoyed.

We would like to thank Ms Gossage for all her support and accompanying us to the event.

Rishal Sajnani
Y1ML